is a multidisciplinary designer based in New York, currently studying at the School of Visual Arts. His work explores the intersection of branding, objects, and cultural narratives through concept-driven visual systems.

Moving between speculative brands, experimental packaging, and fictional collaborations, his practice investigates how design can redefine the meaning of everyday objects.

Influenced by fashion, contemporary visual culture, and emerging media, YIXIONG approaches design as a form of storytelling—constructing distinctive visual languages that blur the boundaries between product, image, and cultural identity.